Choice Architects

We are the Choice Architects and we love what we do: Solving Problems. A life without challenges is not an interesting life.

Choosing is determining where to put your attention and where not to put your attention. This sounds simple, but for many people - probably most of us at one time or another - it can be devilishly challenging.

You are a choice architect.

Company Mission

Our mission is very clear - empower people to unlock their potential and live more intentionally.

Instead of reinforcing the narrative that something is wrong or needs fixing, we focus on helping individuals discover the strengths and capabilities already within them. By encouraging mindfulness and thoughtful decision-making, we help people align their actions with their values.

Ideas to Action

The Choice Architect Toolkit originated from hands-on experience and real-world applications

Mark initially created a version of the cards as a birthday gift for his son, Milo. Many months later he showed it to Neal, who was so impressed that he suggested turning it into a product. Inspired, the two teamed up that same week to bring the idea to life.

Helping teams and individuals make better choices.

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Iterations

From first draft to first print, we've made the changes based on user testing to create more value
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Interviews

Nothing helps more than customer feedback. Thanks to everyone who has helped shaped the idea
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Pipeline Ideas

There is more on the way. The process of developing the toolkit has spawned 3 solid ideas for launch
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Late Nights

We've honestly lost track of the hours devoted to bringing this idea to life. Our families count the late nights.

History of Choice Architect

Documenting our growth as we build in public

  • 13 February 2025Choice Architect Toolkit Availble

    Our first shipment of product arrives and pre-orders will be filled.

  • 5 December 2024Printing & Proofing

    The first proof was delivered from our printing partner of choice and we signed a purchase order.

  • 13 June 2024The Connection Was Made

    Mark happened to mention the idea during a call with Neal, who was so impressed with it he suggested taking the product to market.

  • 22 January 2022The Idea Was Born

    Mark originally worked on the idea as a Birthday gift for his son, Milo, before setting it aside and not thinking too much about it.